Falls County, Texas: Power, Data Centers and the Local Economy
Home to Marlin and Rosebud
Falls County is a generation frontier for Texas. Falls County is home to Marlin, Rosebud, Lott and most of Golinda (548 of its 704 residents). 500 MW of new generation is planned here across 1 unit, led by Enel Green Power Roseland Solar, LLC (solar). 500 MW of it is already under construction or built. 941 MW of that came online in 2019 or later, mostly solar. Its power plants have 941 MW of capacity, 75% of it solar. Unemployment was 4.4% in August 2026, against 3.4% in 2019.
Cities and towns in Falls County
Falls County is home to Marlin, Rosebud, Lott and most of Golinda (548 of its 704 residents).
- Golinda also extends into McLennan County.
Unincorporated communities (governed by the county): Chilton.
Residents are 2025 Census estimates for the part of each city, town or township inside this county. Census publishes no annual estimate for unincorporated communities.
What changed in Falls County
1st = the most. Ranks cover counties with a value on record.
| Measure | Then | Now | Change | Rank in Texas |
|---|---|---|---|---|
| Population (2020 → 2025) | 16,942 | 17,869 | ▲ 5.5% | 134th of 254 by size |
| Total jobs (2019 → 2025) | 3,180 | 3,030 | ▼ 4.7% | 197th of 254 by growth |
| Average annual pay (2019 → 2025) | $38,232 | $54,850 | ▲ 43.5% | — |
| Construction jobs (2019 → 2025) | 75 | 99 | ▲ 32.0% | — |
| Unemployment rate (2019 → August 2026) | 3.4% | 4.4% | ▲ 1.0pts | — |
| Generating capacity added since 2019 | — | 941 MW | — | |
| Generating capacity retired since 2019 | — | 0 MW | — | |
| Planned generation (Aug 2026) | — | 500 MW | 53% of today's fleet | 50th of 149 by size |
Employers here counted 3,030 jobs in 2025, down 4.7% from 2019. Oncor Electric Delivery Company LLC is the largest utility serving Falls County, one of 4 with territory here. It delivers power that customers buy from competing retail providers. 17,869 people live here, up 5.5% since 2020.
Who powers Falls County
Net change in operating capacity since 2019: +941 MW. Colors follow the fuel legend above.
Utilities with service territory in Falls County
| Utility | Ownership | Service | Residential customers (systemwide) | Residential price, 2024 | Commercial share of sales |
|---|---|---|---|---|---|
| Oncor Electric Delivery Company LLC | — | Delivery only (retail choice) | 3,477,215 | — | — |
| Entergy Texas Inc. | Investor Owned | Bundled | 457,369 | 13.66¢ | 24% |
| Navasota Valley Elec Coop, Inc | Cooperative | Bundled | 19,672 | 15.75¢ | 21% |
| Heart of Texas Electric Coop | Cooperative | Bundled | 18,722 | 12.62¢ | 14% |
Customer counts, prices and sales shares cover each utility's whole system in the state, not only this county. Commercial sales include data centers.
Operating power plants 5
| Technology | Capacity | Share |
|---|---|---|
| Solar | 709 MW | 75% |
| Battery storage | 232 MW | 25% |
| Largest plants | Owner | Technology | MW | Since |
|---|---|---|---|---|
| Blevins Solar & Storage | Geronimo Power | Solar | 450 MW | 2025 |
| True North Solar, LLC | Avangrid Power LLC | Solar | 239 MW | 2024 |
| BPL Crown Solar LLC | BPL Crown Solar LLC | Solar | 100 MW | 2024 |
| BPL Sol Solar LLC | BPL Sol Solar LLC | Solar | 100 MW | 2024 |
| Roseland Solar Project, LLC | Enel Green Power Roseland Solar, LLC | Battery storage | 52 MW | 2023 |
Planned generation 1
| Plant | Technology | MW | Status | Year | Owner |
|---|---|---|---|---|---|
| Roseland Solar Project, LLC | Solar Photovoltaic | 500 MW | Built, not yet operating | 2026 | Enel Green Power Roseland Solar, LLC |
The Falls County labor market
| Industry (2025) | Jobs | Average pay | Concentration vs U.S. |
|---|---|---|---|
| All industries | 3,030 | $54,850 | 1.00 |
| Construction | 99 | $56,544 | 0.62 |
Concentration is the BLS location quotient: 1.0 means the industry holds the same share of local jobs as it does nationally. Industry rows count private employers; cells BLS suppresses are left out.
Data centers and local rules in Falls County
No data center, local measure or delayed project is on record in Falls County. Texas has 25 local measures on record statewide, and 2 neighboring counties have one: Bell County, Milam County.
Falls County and its neighbors
Of the 5 counties that border Falls County, Bell County carries the most build-out activity: data centers, planned generation and operating plants combined.
| County | Population | Jobs since 2019 | Operating MW | Planned MW | Data centers | Local measures |
|---|---|---|---|---|---|---|
| Falls County | 17,869 | ▼ 4.7% | 941 MW | 500 MW | — | — |
| Bell County | 402,248 | ▲ 8.1% | 2,817 MW | 903 MW | 4 | 1 |
| Limestone County | 22,849 | ▲ 6.2% | 3,088 MW | 403 MW | — | — |
| McLennan County | 272,020 | ▲ 8.4% | 1,588 MW | 529 MW | 3 | — |
| Milam County | 26,258 | ▲ 17.8% | 990 MW | 1,364 MW | 1 | 1 |
| Robertson County | 17,839 | ▲ 29.3% | 2,395 MW | 600 MW | — | — |
More of Texas
Falls County, answered from the record
Who provides electricity in Falls County, Texas?
4 utilities have service territory in Falls County in the EIA-861 2024 report: Oncor Electric Delivery Company LLC, Entergy Texas Inc., Navasota Valley Elec Coop, Inc, Heart of Texas Electric Coop.
What power plants are in Falls County?
5 operating plants with 941 MW of capacity. The largest is Blevins Solar & Storage (450 MW, solar).
How much new power is planned in Falls County?
500 MW across 1 units in the August 2026 EIA-860M inventory, 500 MW of it under construction or built. The largest owner is Enel Green Power Roseland Solar, LLC.
Are there data centers in Falls County?
The SAVRN Data Center Map has no data center in Falls County. The nearest activity on record is next door in Milam County.
Is Falls County adding jobs?
Employers counted 3,030 jobs in 2025 against 3,180 in 2019 (-4.7%, BLS QCEW). Construction went from 75 to 99.
Does Falls County have a data center moratorium?
No county-level measure is on record for Falls County. Texas has 25 local measures statewide, listed on the state page.